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How to Generate a 360-Degree View of Your Customer

There aren’t many companies that are able to say that they have a comprehensive understanding of each of their customers. In fact, most companies are coming up short when it comes to seeing their customers wholly.

In this episode, I was joined by Chris Hicken, the CEO of ‘nuffsaid, a team helping knowledge workers prioritize their communications.

Tune in and hear us talk about the following: 

  • Why so few companies today are measuring their customers’ success

  • How to continuously create value for customers

  • How Chris’ team combines qualitative and quantitative data to get a 360-degree view of their customers

Some resources mentioned during the episode include: 

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Podcast quote from Chris Hicken

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