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Flatfile News & Culture
Kacey Mast
Published 1/13/2025
2024 was the year that thousands of businesses took control of their data workflows with Flatfile. We saw millions of hours saved, with data onboarding and migration projects that typically took weeks or months reduced to minutes.
We'd like to take a moment to reflect back on the highs of 2024, including some major product releases you might have missed.
The scale of data transformation through Flatfile in 2024 was truly remarkable:
Our customers created over 750,000 data projects
Teams imported, mapped, cleaned, and transformed more than 65 billion data points
Users resolved over 2 million errors directly within Flatfile
Customers created 1,500+ custom actions
AI Transform was used 20,000+ times to transform data using natural language
AI Transform has made it easier than ever to handle complex data manipulations, with commands in natural language. Here are some of the prompts that Flatfile customers used to work more efficiently in 2024:
“‘Convert all dates to DD-MM-YYYY”
“Change x to true and blank to false in @subscription_status”
“Divide @home_price by @square_footage and populate @price_per_square_foot”
“Remove dashes from @routing_number”
“If @start_date is 2020 or later, set @employer_contribution to 5%”
Custom actions allowed businesses using Flatfile to perform specific repeatable tasks within their data set with the click of a button. Here are a few of the custom actions our customers built in 2024:
Dedupe records
Merge records
Hide extra columns that are not empty or not marked as required and that don't have errors
Create a master sheet from data imported into multiple sheets
Take data from one sheet with thousands of fields and split into multiple sheets for editing and exporting
In 2024, our Product team launched a number of features that make Flatfile even more intuitive and powerful. Here are a few of our favorites:
AI Transform allows you to use natural language prompts to transform your data. Flatfile turns these commands into code and makes the desired changes instantly across your entire data set. Learn more about AI Transform.
Advanced Mapping enables you to manipulate your data as part of the mapping process, merging multiple source fields into a single destination field, splitting a single source field into multiple destination fields, and more. New Groups make organizing and refining your mapping tasks easier, and Data Preview allows you to view up to 1,000 records at a time for instant feedback. Learn more about Advanced Mapping.
Build Mode is a no-code, AI-assisted solution for configuring and customizing Flatfile. In Build Mode, you can upload a file describing your system's requirements to generate your ideal configuration, use natural language to create validation rules for your data, and generate sample data with valid and invalid records (no dummy files needed).
Collaboration features like Comments, Mentions, and Reactions enable teams to work more efficiently together, without leaving Flatfile.
The momentum continues as we head into a new year! Here are a few live events we hope to see you at:
Flatfile's VP of Customer Success Becca Weiss will be co-hosting a webinar on "Separating Hype from Real Value: The Impact of AI in Customer Success" with ClientSuccess's Dave Blake. Register now and join us at 10:30 AM Pacific on January 30th.
Save the Date: Our next major product announcement will be our Spring Release event March 4-5. Tune in virtually to learn how Flatfile is building agentic AI into our core product. More info to come!
We'll be back at SaaStr at the San Mateo County Events Center in the SF Bay Area from May 13-15. Be sure to find us at our booth!
Happy New Year!