Why You Should Specialize in Customer Verticals

Eric Crane

Posted 2/1/2021

For Customer Success professionals, product knowledge is always important. What’s equally — maybe even more — important than knowing your product?

Knowing your customer’s vertical.

In this episode, we sit down with Megan Piccininni, Regional VP of Customer Success at Salesforce. We covered the following...

  • The reason why Salesforce is moving to a more specific vertical model
  • How their Customer Success teams have started to specialize in specific verticals
  • Ways Salesforce educates their customers
  • How Megan’s team adds value to the renewal process

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