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Start Involving Customer Success in Sales

Have you ever been to a party with a friend who doesn’t introduce you to anyone? So you just stand there awkwardly and count the seconds before you can leave. 

It’s a less than desirable experience, right? Why do we make customers go through it then?

Josh Fedie, the founder of, joined me on the Customer Success Leader podcast to help resolve the awkwardness that is traditional sales handoffs. Additionally, we talked about: 

  • How to mitigate buyer’s remorse for new customers

  • Why sales should be involved after the initial sale

  • What B2B customer success can learn from B2C

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Apple Podcasts or iTunes | Google Podcasts | Stitcher | Spotify

Podcast quote from Josh Freddie

BONUS - Check out Josh’s show, The Buyer Enablement Podcast.

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