We believe datashould migrate itself

As product managers, we (David Boskovic & Eric Crane) saw the fallout firsthand. Every time a new customer sent over data, it kicked off the same chaos: brittle importers, manual field mapping, unclear formats, versioning issues, endless follow-up. What should’ve taken hours took weeks. What should’ve been seamless became a drag on every team involved—customer success, implementation, even engineering. Onboarding wasn’t just broken. It was no one’s job, but it remained everyone’s bottleneck.

Naturally, we looked for a solution. From the start, we knew we didn’t want a spreadsheet hack or a patched-together integration—we wanted a product built for this exact pain. Because there wasn’t one. There were tools for syncing, storing, analyzing data. But nothing for getting it clean, structured, and production-ready. So we did what most teams do—we built a stopgap. Then another. And another. Still, as we worked, the pain of data migration didn’t just persist—it multiplied. That’s when it clicked: The problem wasn’t a lack of tooling. It was a lack of infrastructure. Every team was reinventing the wheel—solving the same edge cases, cleaning the same messy files, building workflows that would eventually break. What we needed wasn’t another feature. It was a foundation. One that could handle the nuance of real-world data, help teams move fast, without needing to be technical. One that could turn unstructured input into trusted outcomes—at scale.

And that’s why Flatfile exists. It eliminates the unnecessary work between people and the data they depend on. Our platform automates the hardest parts of onboarding: mapping, transforming, and validating raw, unpredictable customer data. We started Flatfile because we believed there had to be a better way to onboard data. We’re still here because “better” isn’t a finish line—it’s a foundation.